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Without new customers, your business dies. So how do you get new customers? The old days of advertising in the Yellow Pages are gone.

The answer is simple and inexpensive: Target your customers online.

There are three easy ways to do this:

1) Pay-Per-Click (PPC) Marketing

2) SEO / Article Marketing

3) Facebook PPC

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PPC Marketing

“I’ve tried PPC, and it’s too expensive. When I tried it myself, I lost a ton of money.”

That’s the No. 1 excuse we hear for PPC Marketing. But the biggest mistake here is that the person who says this was trying to manage their PPC account(s) themselves, rather than letting a professional do it.

PPC is extremely delicate. Get one element wrong, and you can quickly turn a winning campaign into one that loses money fast.

The good news is that the opposite is also true: Set up your PPC campaigns properly, and a losing campaign becomes a winner. Make some more adjustments and your winning campaign can become a BIG winner.

It comes down to expertise. An experienced PPC account manager can turn a profit where someone else can’t.

For example, a while back my kids put a nice-sized hole in a wall in the house by accident. I thought, “I could save some money by fixing this myself.” Long story short, when I was finally all done, my wife looked at the repair job, looked back at me and said, “Are you kidding me?” Read more